Master’s degree in Pharmacy from Semmelweis University, Budapest, Hungary.
Over 20 years of management experience in the medical device industry, with a strong background in business development, marketing, and sales.
Role within the Company
Leads the formulation and execution of the company’s business strategy, drives the development of new growth engines, and identifies innovative products, technologies, and collaboration opportunities. Oversees relationships with international suppliers and strategic partners, directs marketing activities, shapes organizational culture, and fosters effective collaboration across teams and management levels.
MBA from Ben-Gurion University, and B.A. and M.A. in Chemistry from Bar-Ilan University. Over 25 years of experience in the pharma, medical device, and chemistry industries, including global management, strategic development, and mergers and acquisitions.
Leads the company’s sales strategy, drives business development and market expansion, and implements growth-supporting processes. Promotes business excellence and an organizational culture based on professionalism, service, reliability, and continuous improvement. Works to build and deepen long-term relationships with the company’s customers.
Bachelor’s Degree in Economics and Business Administration.
Eitan Steinberg brings extensive leadership experience in Israel’s healthcare and medical device market, with a track record built on driving growth and expanding market share across hospitals, HMOs, and healthcare agencies nationwide. Having served as both VP Sales & Marketing and Acting CEO, he combines hands-on commercial leadership with board-level strategic judgment. His background includes building new business units and turning around underperforming operations. Eitan offers the accountability, relationships, and strategic discipline needed to build a lasting, high-performing presence in the market.